love it: toywatch

i found these toywatch jelly watches awhile back during one of my manic internet searching missions and today they were featured on the flash sale site, rue la la.

image via rue la la

you pick a watch face and then you can swap out any bands that you want.  the combinations are endless.

watch videos here for a better explanation.

even tough i'm a loyal swatch girl, i would totally cheat with these.

speaking of swatch, i'm digging the new swatch new gent collection.